Convert by ORI for Credit Cards
Explore how Convert by ORI solves for use cases for Credit Cards
Credit Cards - Use Cases
Product Discovery and Awareness
How?
AI - led customer - product mapping to drive interactive personalization and scale. Recommend credit cards and products basis lead qualification and criteria. Position offering and drive product awareness based on exhibited and underlying behaviour triggers. Nudge the user towards closure with key behavioral and conversational insights that constantly learns and optimizes for quickest path to closure.
Lead capture and Qualification
How?
Using human-like and automated conversations to capture leads in a non intrusive manner. Faster lead collection and qualification processes leading to ease of document sharing and collection via chat interface. Advanced analytics layer syncing with Virtual agent to qualify lead and make credit risk decisions in real time.
Impact
Predictive analytics engine enables intuitive customer conversations to keep users engaged - lifting response rates by 30-40% and quicker response times. Nudging the user at key intervention points during the decision making and buyer journey. Sharing key information to drive the prospect to quick closure.
Dispatch and Onboarding
How?
Moving prospects to the next stage of funnel progression with enabling Card dispatch updates etc. Personalized behaviour and event dependent, rule-based and automated triggers to actively engage with customers in a relevant and persistent mode during the card dispatch phase. Seamless sync with other tech stacks to share live updates on process, dispatch and delivery.
Activation and Early Usage
How?
Moving on-boarded customers to the next stage of funnel progression into active / transacting customers. Personalized behavior and event dependent, rule-based and automated triggers to actively engage with on-boarded customers. Sales enabling AI stack that works on minimizing leakage, maximising LTV and enabling quick activation.
Increasing LTV : On-going usage and wallet share
How?
Elevates post activation experience via curated workflows and automation with updates on usage, billing cycles, offers, loyalty points and cash-backs etc. Automates L1, L2 and L3 post activation queries along with Live Agent handover - when needed. Helps create favorability and brand preference by helping the brand build relevance with customer through proactive updates, payment reminders, billing information etc.
Increasing LTV : Upgrade
How?
Usage, behavioural and conversational insights used to nudge customers with relevant upsell and upgrade offers. Seamless sync with marketing automation stack and backend CMS to nudge customers across multiple channels - with contextual and personalised conversations. Enriching systems to create a unified customer profile that aids upgrade and upsell instances.
Retention and Churn Management
How?
Precise triggered reactivation modules CRM for behavioural and psychographic signals. Identifies and re-engages dormant users by collecting feedback and showcasing curated offers and product suggestions. Troubleshooting built in for churn reason that can be handled by automation + agent intervention.
