Converting leads into customers is probably one of the most challenging tasks in the marketing business. In order to attract leads and convert them to loyal customers, marketing experts rely on various tools. 

As one of the best ways to communicate with clients and provide long-term results, marketing pros turn to SaaS Sales. 

Whether it’s a startup company or a national corporation, tracking and optimizing the SaaS Sales Funnel is a great way to attract more business. And there are a few easy ways to measure the SaaS Sales Funnel and track its success. 

So, let’s take a look at how optimizing the SaaS Sales Funnel can help you overcome various stages in retaining your customers.

How do SaaS Sales Funnels work?

The word “funnel” in the context of sales is exactly what it may sound like. If we imagine the top of the funnel, it would represent all the leads a business might be getting. 

Increasing AI and Machine Learning trends in the past decade have influenced many industries across the board, and marketing is one of them. Through the process of AI-powered conversational marketing, the number of leads is narrowing, creating a larger number of retained clients. 

SaaS (or software as a service) is used in various aspects of a business. In times when competition is fierce, marketing experts rely on the SaaS Sales Funnel to create the best communication channels between businesses and their potential customers. 

A sales funnel’s purpose is to track the process of gaining new customers from the moment they are prospects up until they are converted into loyal customers. 

Every action that happens during this process can be tracked by the SaaS Sales funnel. Experienced ecommerce developers rely on these programs in order to track, record, and optimize every stage of this process.

The overall goal of the Sales Funnel is to convert as many prospects into leads and as many leads as possible into customers. 

For example, if you are running an ecommerce store, these funnels will show every improvement in the process of getting long-term buyers on your website. In other words, the top of the funnel represents all the leads you’re getting. 

During the process, the funnel narrows and ends up showing the customers that are converted to buy your product.

How is The SaaS Sales Funnel Created?

When it comes to online business, there is no universal recipe for knowing how many leads will turn to customers. However, Sales Funnels are used to track the process of getting all the leads and turning them into loyal customers. 

When creating apps for a business, the most important thing is to understand its long-term goals. Many businesses use apps as potential ways to increase their revenue and expand. 

However, most web design experts will agree that part of the website development process includes a SaaS Sales funnel and tracking success is easier said than done. Before doing this, you should go through every aspect of the business and understand what the Sales funnel will be used for.

Since there is no universal recipe for bringing success in the sales business through SaaS, there are some things to consider first. 

Creating a SaaS Sales Funnel will depend on the phase your business is in. You might have just established a plan for placing your product in the market, or you could have already proven its success.

On the other hand, experienced businesses might look for Sales Funnel solutions in order to increase their revenue. Regardless of which phase your business is in, one of the best ways to optimize the SaaS Sales Funnel is through conversational marketing.

How can conversational marketing help you optimise the Sales Funnel?

Running an online business is everything but simple. Without constant communication with your website visitors, there is no guarantee that they’ll turn into loyal customers.

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue.

Conversational marketing is a strategy used to communicate with potential clients. In the world of online business, it relies on creating a personalized approach that targets the specific behavior of the visitors on the website. 

Conversational marketing is one of the newest approaches in the business, and it’s one of the key factors that make sales funnels work. In other words, conversational marketing converts leads through sales funnels, tracks the process, and ultimately helps you get buyers.

By using a line of questions, conversational marketing mimics real-time conversation with potential clients, which results in “narrowing” the funnel. 

Asking different questions to your website visitors results in valuable information about their wants and actions, making it easier for you to create the most efficient marketing and communication strategy. 

While your customers engage with products on your website, conversational marketing allows you to understand your leads better and ultimately convert them into customers.

Why should you use conversational marketing tools?

One of the reasons conversational marketing is becoming so popular is that it’s a good way to replace outdated conversation models, like Interactive Voice Response (IVR) 

For example, email and social network marketing are still some of the most popular ways of communicating with clients. However, potential buyers are looking for simpler, more direct ways to engage in eCommerce stores, which is where conversational marketing comes in. 

There are several reasons why chatbots are better than traditional IVR systems. They provide a fast and efficient way to interact with potential clients and get to know their needs. Website conversations are a big part of optimizing SaaS Sales Funnel, and to add to that:

• It takes less time to make a sale. Unlike email marketing and social media, real-time communication on your website takes way less time to convert leads. Instead of overwhelming the customer with ads and different content, website conversations rely on quick communication and efficient answers.
• You can communicate with customers 24/7. It’s not easy to run a business of any size, especially when it comes to customer care. Conversational marketing makes it easier to tend to your customers’ needs through automated chatbots that are online 24/7.
• Potential clients get answers in real-time. In order to convert leads to customers, you will need to get your website visitors’ attention. When they become interested in your product, you can provide more information about it in real-time and satisfy your potential customer’s curiosity. As a result, you get more traffic to your online store.
• Automated chatbots replace sales operators. Chatbots are the best way to create simple and efficient communication with potential customers. More importantly, chatbots can lower your company’s costs on hiring sales operators.

Increasing conversion rates through conversational marketing.

When relying on conversational marketing, it’s important to create simple but valuable answers for potential customers. 

One of the better ways to convert more leads into clients is to personalise the information you provide. Instead of creating a uniform list of questions and answers, you can personalise the information your visitors receive. 

For example, you will have different types of visitors on your website – while some are there just to check out the products, others will browse through pages before making a purchase. 

Depending on the type of visitors you have, conversation marketing will use a different approach to create the best communication with your viewers. For example, a chatbot has proven to increase conversion rates up to 8 times compared to the websites without them. 

One of the reasons why conversational marketing is so effective is because it builds a trustworthy relationship between the business and its customers.

Get to know what your visitors are looking for.

Let’s say that you have two visitors looking at different pages. While one is browsing product pricing, the other one is checking out your blog. 

While the first one will look for relevant information that will make them purchase your product, the other one is probably interested in educational content. 

No matter which pages your visitors are on, a list of personalised questions can help you convert them from leads to buyers. 

When using a chatbot, you should focus on the right questions for every person visiting your online store. This can further interest them in making a purchase even though it was not their first intention. 

For example, if a viewer is looking at one of your products, a few simple questions could help you learn what they’re looking for. By getting to know your viewers’ shopping habits, you will increase your chances of turning them into buyers.  

Besides personalising information your visitors are getting, conversational marketing will also help you learn more about their needs.

For example, your SaaS Sales Funnel will track who your visitors are and where they’re coming from. 

Analyzing and understanding buying habits is one of the key factors to narrowing your Sales Funnel. By knowing your first-time guest versus an already loyal customer, you can divide your leads into different categories and track their actions.

Conversational marketing can also help you predict some aspects of your sales. For example, viewers who come from organic traffic are the ones that are more likely to be converted, and this is the process you can track within your Sales Funnel.

How do you optimise your SaaS Sales funnel?

We could say that there is a direct connection between the SaaS Sales funnel and conversational marketing. 

In other words, optimising your Sales funnel relies on the information you’ve gathered about your viewers. 

If you understand which aspects of their actions and interests are valuable for your further strategies, you will have more luck in converting your leads to potential customers.

If you are running an eCommerce store, you want all aspects of your website to work together and create more revenue. 

Just like having a solid content strategy, social media profiles, and email subscriptions, it’s equally important to develop efficient communication with your leads. 

A SaaS Sales Funnel is one of the best ways to convert your viewers to buyers, and conversational marketing is how you do it.

When optimising your Sales Funnel, you should carefully consider every aspect of the content you’re providing. 

Not every visitor on your website is in the same stage of making a purchase, so they’ll all need a different approach. Only by helping visitors understand your products and services can you get high conversion rates and boost your sales.

Conversational marketing helps you adjust all parameters and analyze data that is crucial for creating a marketing strategy that will work. 

We hope this guide provided some thoughts and ideas that will help you understand how SaaS Sales Funnel works. 

With some help from conversational marketing and by optimising your SaaS Sales Funnel, you can increase the number of viewers on your website, convert leads to customers, and, ultimately, grow your online revenue.

Author Bio

Rick Seidl is a digital marketing specialist with a bachelor’s degree in Digital Media and 

Communications, based in Portland, Oregon. With a burning passion for digital marketing, social media, small business development, and establishing its presence in a digital world, he is currently quenching his thirst through writing about digital marketing and business strategies for Find Digital Agency.