Why marketers don't need landing pages to personalize post-click experiences!

Search ads use keywords to find products that match the user's needs. When customers search for something and find a match, they might have questions that reduce dissonance and move them towards conversion. Moreover, the data from all those could help your business or client in the future too. 

Landing Pages

As a digital marketer, you might have read and implemented thousands of tactics to get your clients the conversion they want. One specific part of advertising - search ads - is a lot trickier than any type of social media ad. When working on a search engine ad and its copy, you need to focus on the landing page structure, the content, as well as the users, search intent vis-à-vis your product offering, or your ad will never perform. 

After tons of practical layouts and strategies to optimize the post-click experience on landing pages, there is still a loophole. A majority of search ads do not convert, and customers often click and bounce. 

If you are using the age-old techniques of copy alternatives or graphical representation, you may be losing out on personalized experiences.

Today’s customers are expecting personalized, immersive and context-rich experiences.

Post-click automation

96% of paid Google Ads don't convert. While most marketers use automation services, a flaw focuses on the pre-click phase. To move with the personalization towards the post-click phase, a smarter way is Post Click Automation (PCA).

Post-click automation

96% of paid Google Ads don't convert. While most marketers use automation services, a flaw focuses on the pre-click phase. To move with the personalization towards the post-click phase, a smarter way is Post Click Automation (PCA).

What is Post Click Automation?

Marketing funnels have a post-click stage where automation is done through marketing technology, which is known as post-click automation. It is a technology through which marketers leverage advertisement conversions by providing one-to-one personalized experiences. It fills the gap between the pre-click segmentation and post-click reaction phases by combining elements like AI, Ad Mapping, Machine Learning etc. 

How does it impact the post-click experience?  

PCA combines all elements of post-click expertise like A/B testing, page creation, etc., to provide a comprehensive solution in a single place. Ad mapping, scalable creation, personalization, and optimization techniques are combined to create experiences for every stage of the advertising funnel for finding the search ad performance. 

But even with post-click automation that claims to resolve the issues of bounce rates and low conversion via search campaigns and PPC, a complete solution is yet to be found. 

What are the customers expecting?

If a customer searches for something online, they are looking ahead to find multiple options that fit their consideration set. With thousands of similar products and services, brands cannot rely simply on creating a landing page per ad. Customers have a wide range of options, which further lengthens their decision-making process, leading to their indecisiveness.

If you are relying on basic search and tactics, your CAC will take a toll. So, what is the way out?

Improve post-click experiences through personalization using AI and Conversations. 

Every customer wishes to engage with the brand they are likely to purchase from. While there are certain informative points mentioned, the customer might still be skeptical. The best way to approach the increasing bounce rates is to aid them with a technological product that converses with them at their time and convenience.