Convert by ORI for Ed-Tech and Education
Explore how Convert by ORI solves for Use Cases in the Education industry.
The Use Cases for EdTech
Brand Awareness and Launch Updates
How?
Building brand awareness, trust, and brand equity to drive preference for the brand. Preemptively handling objections and responding to questions in the brand tone and brand voice. Creative and interactive experiences that help consumers with course information, program knowledge etc. through voice/text and AR & VR.
Course Cataloging and Selection
How?
Acting as a personalized AI companion, that accelerates the product awareness, and information gathering journey and guides users towards the optimal path to closure. Personalized course recommendations based on user preferences, cohort analysis, and conversational behavior. Use of user Generated content, reviews, and other media to aid the learner course selection process.
Lead Capture, Qualification and scoring
How?
Re-nudging the user towards lead capture / defined CTA's. Real-time lead qualification and lead scoring - sales team to work on Sales Qualified leads. CRM and Martech stack enrichment to create a unified customer dashboard for engagement and proactive nudges.
Ongoing engagement : Product awareness and nudges
How?
AI and NLP systems that constantly learn from customer conversations and nudge the next step (demo booking, free trial, sign-up) using the most optimal path to closure. Uses lead scoring, cohort analysis, and conversational insights to create context-rich and personalized engagement triggers to nudge users at various points in the buyer journey. Customized outbound workflows triggered at various key points such as Add to Cart, browse and drop, page views, sign-up, etc.
Impact
3X lift in engagement with context relevance and personlisation. Improved product awareness. Automated workflows improve time to conversions - reduce add to cart churn. Multivariate testing to constantly learn and improve on workflows. Using brand and industry related data to enable competitive benchmarking around product specs, features etc to build trust and brand affinity.
Personalised recommendations and offers
How?
Hyper personalised recommendations, offers and discounts - based on user preferences, conversational insights and intent. Real time customized offers and discounts based on the customer profile, historical interactions and customer insights. Custom outbound workflows for win-back, re-engagement and follow-ups.
Ongoing engagement : Demo booking | Trial | Onboarding
How?
Virtual assistants schedule calls, confirm demo request online and schedule them without any human interference. Seamlessly mapping scheduled calls and demos with real time sync to sales personnel. One-click demo booking / purchase with straight through processing capabilities.
Ongoing engagement : Post Demo follow ups and Nudges
Onboarding and Activation
How?
Seamless onboarding and activation with document sharing. One Click payment checkout via straight through processing on popular messaging channels such as landing page, whatsapp, In App etc. Addressing onboarding queries to create a superior customer experience.
Up-selling | cross-selling | Product bundling
How?
Up-selling and cross-selling courses, course bundling based on purchase patterns and user preferences. Using AI and Machine learning to predict affinity and propensity to purchase to drive higher customer LTV.
Ongoing engagement : Post purchase engagement, alumni network, community.
How?
Engagement during the course and post course completion. Access to alumni network, peer network and community to facilitate learning. Automating workflows around referral loops, referral discounts with seamless tracking into CRM and CMS.
