Convert by ORI for Ed-Tech and Education

Explore how Convert by ORI solves for Use Cases in the Education industry.

The EdTech buyer Journey

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The Use Cases for EdTech

Brand Awareness and Launch Updates

How?

Building brand awareness, trust, and brand equity to drive preference for the brand. Preemptively handling objections and responding to questions in the brand tone and brand voice. Creative and interactive experiences that help consumers with course information, program knowledge etc. through voice/text and AR & VR.

Impact

Can handle the delivery of over 100 billion messages per month, which are typically being delivered purely through text messaging. Nudge the customer with key brand related ques and products to drive increased product awareness and build brand favorability.

Course Cataloging and Selection

How?

Acting as a personalized AI companion, that accelerates the product awareness, and information gathering journey and guides users towards the optimal path to closure. Personalized course recommendations based on user preferences, cohort analysis, and conversational behavior. Use of user Generated content, reviews, and other media to aid the learner course selection process.

Impact

At scale, can handle an equivalent of all of the call center traffic, with multi-lingual support. Extensive product cataloguing with connections with CMS to recommend products to users in real time. Real time customer cohort and ability to apply behavioural and conversational analytics.

Lead Capture, Qualification and scoring

How?

Re-nudging the user towards lead capture / defined CTA's. Real-time lead qualification and lead scoring - sales team to work on Sales Qualified leads. CRM and Martech stack enrichment to create a unified customer dashboard for engagement and proactive nudges.

Impact

Real time lead qualification and prioritisation. Reduce live chat agents by up to 80%. 3X lift in lead capture. 4X improvement in sales team productivity.

Ongoing engagement : Product awareness and nudges

How?

AI and NLP systems that constantly learn from customer conversations and nudge the next step (demo booking, free trial, sign-up) using the most optimal path to closure. Uses lead scoring, cohort analysis, and conversational insights to create context-rich and personalized engagement triggers to nudge users at various points in the buyer journey. Customized outbound workflows triggered at various key points such as Add to Cart, browse and drop, page views, sign-up, etc.

Impact

3X lift in engagement with context relevance and personlisation. Improved product awareness. Automated workflows improve time to conversions - reduce add to cart churn. Multivariate testing to constantly learn and improve on workflows. Using brand and industry related data to enable competitive benchmarking around product specs, features etc to build trust and brand affinity.

Personalised recommendations and offers

How?

Hyper personalised recommendations, offers and discounts - based on user preferences, conversational insights and intent. Real time customized offers and discounts based on the customer profile, historical interactions and customer insights. Custom outbound workflows for win-back, re-engagement and follow-ups.

Impact

Real time personalised offerings and nudges lead to 4X improvement in re-engagement and conversions. Improved visitor to lead conversions.

Ongoing engagement : Demo booking | Trial | Onboarding

How?

Virtual assistants schedule calls, confirm demo request online and schedule them without any human interference. Seamlessly mapping scheduled calls and demos with real time sync to sales personnel. One-click demo booking / purchase with straight through processing capabilities.

Impact

Seamless communication with sales teams or live chat agents with complete context handover. Enhanced customer experience through online to offline handover.

Ongoing engagement : Post Demo follow ups and Nudges

How?

Automating post demo follow-ups by using contextual and conversational insights to create relevant nudges for each user. Using soft preference data to personalise outbound engagement and winback workflows.

Impact

3X improvement in post visit engagement. 5X cost saving due to automation.

Onboarding and Activation

How?

Seamless onboarding and activation with document sharing. One Click payment checkout via straight through processing on popular messaging channels such as landing page, whatsapp, In App etc. Addressing onboarding queries to create a superior customer experience.

Impact

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Up-selling | cross-selling | Product bundling

How?

Up-selling and cross-selling courses, course bundling based on purchase patterns and user preferences. Using AI and Machine learning to predict affinity and propensity to purchase to drive higher customer LTV.

Impact

Curated triggers and nudges leading to 25% increased upsell and upgrade instances. Automaed workflows to recommend add-ons, upgrades and suggestions.

Feedback collection and surveys

How?

Immediate feedback collection at different points across the customer journey. Improve processes and customer experience.

Impact

5 point lift in NPS. Immediate customer feedback through post purchase workflows.

Ongoing engagement : Post purchase engagement, alumni network, community.

How?

Engagement during the course and post course completion. Access to alumni network, peer network and community to facilitate learning. Automating workflows around referral loops, referral discounts with seamless tracking into CRM and CMS.

Impact

Improved brand loyalty and preference helping create a loyalty loop. Superior post purchase experiences lead to trickle down effects on LTV, referrals and community.

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