Convert by ORI for Real Estate

Explore how Convert by ORI solves for Use cases in the Real Estate Industry

The Real Estate buyer Journey


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Real Estate Use Cases

Lead Collection

How?

Enabling seamless online lead capture to improve "visitor to lead", "lead to visit" and "visit to purchase" ratios. Handles complex challenges, objections, and rebuttals faced by the contact center to drive closure at the source touch point. Replaces 'form filling' processes with the ease of chat. Efficient customer profile management.

Impact

Potential to generate a 35% improvement in "visitor to lead" and over a 25% improvement in "lead to visit" conversions enabled by seamless objection handling and conversational lead collection without any contact centre intervention. Consequent reduction of the outbound sales contact centre capacity. Enhanced customer experience by providing hassle-free registration and quick response times.

Follow-ups

How?

Automate multiple use cases with end-to-end, interactive, transactional capability for Real Estate brands using a single Conversational AI platform across 40+ channels in multiple languages. Handles complex L2 & L3 queries to handle over 70% of customer's most complex queries without agent intervention at accuracy levels upwards of 93%. Automate outbound workflows and engagement across channels.

Impact

At scale, daily conversations over WhatsApp, Website, App and other social channels to handle an equivalent of 1/2 of the call center traffic, with multi-lingual support. Increase turn around time on leads. Real time lead qualification and prioritisation. Reduce live chat agents by up to 80%.

Customer Engagement - Pre Sales

How?

Encourage and facilitate incoming customers with two-way actionable conversations - facilitating closure and site visits. ADSTER deployment across two proprietary channels (ORI X Google Labs); Conversational Search Ads & Conversational Display Ads. Enable the customer support bot to tap into the existing customer base at appropriate intervention points. Designed to provide predictive analysis to cleverly gather data from customers’ preferences & behavior triggers. to qualify leads and positioning offering.

Impact

Can handle the delivery of over 100 billion messages per month, which are typically being delivered purely through text messaging. Nudge the customer for visit reminders, best investment moments, special offers etc leading to improved CVM. Predictive analytics engine enables intuitive customer conversations to keep users engaged - lifting response rates by 30-40% and quicker visit confirmed response times.

Scheduling site visits

How?

Moving prospects to the next stage of funnel progression turning them into active / open prospects. Personalized behavior and event dependent, rule-based and automated triggers to actively engage with open and interested prospects in a relevant and persistent mode of ongoing engagement. Automating visit scheduling with deep calendar integration.

Impact

Activation improvement upwards of 27% in getting the first response from leads. Improvement of 30% in turn-around-time of interested candidates. Workflow productivity of sales reps and pre-sales teams owing to automated calendar integration - giving prospects the flexibility to schedule / reschedule site visits.

Re-activation and Reducing Churn

How?

Precise triggered reactivation modules to reduce churn and catalyses reactivation. Sits on top of the churn management engine, CRM to use behavioral and psychographic signals. Enables two-way conversations and actions based on causation, collects feedback to revise suggestions, increasing relevance. Troubleshooting built in for churn reason that can be handled by automation + agent intervention.

Impact

Retention of customers interacting with the bot because of personalized offers. Triggers related conversations at key intervention points.

Post Visit experience

How?

Streamlining and automating the post visit experience. Syncing with CRM / CMS to share project information at key points in buying journey. Details around documentation, project plans etc shared with prospects to enable quick and seamless post visit experience. Enables advanced product discovery by answering queries and establishing the right fitment and suggestions on offerings.

Impact

25-35% increase in conversions. Customer Aqcusition Cost (CAC) reduction by 20-30%. Lift in brand preference owing to top-of-mind and context rich engagement.

Post Sale experience and updates

How?

Elevates post sale experience via curated workflows and automation. Enables updates on project timelines, document sharing, loan processing and payment updates. Automates L1, L2 and L3 post sale queries along with Live Agent handover for when needed. Helps create favorability and brand preference by helping the brand build relevance with customer through proactive updates.

Impact

Elevates post sale customer experience. Improves sales team reaction time with automated workflows, document sharing and automated payment instalment updates.

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